Apple launched the iPhone 18 Pro and iPhone 18 Pro Max on Tuesday, with prices starting at $1,199 and $1,299 for the entry 256GB models.
The new phones are powered by a 2-nanometer A20 Pro chip and include a 48-megapixel Fusion main camera with variable aperture.
Battery life on the Pro Max reaches up to 30 hours, with storage now available up to 2TB for the first time on an iPhone.
A foldable iPhone did not appear at the event, despite months of speculation, as Apple instead rounded out the launch with new AirPods 5.
Pre-orders for the new iPhones open September 12, with shipping starting September 18 across more than 65 countries.
The iPhone 18 Pro Max’s 30-hour battery life claim represents an improvement Apple attributes partly to the new 2-nanometer manufacturing process behind the A20 Pro chip.
Indian pricing for the iPhone 18 Pro has not been officially confirmed by Apple as of this report, though early estimates put it in the range of the iPhone 17 Pro’s current price of Rs 1,34,900.
The iPhone 18 Pro and Pro Max also come in new colour options, including black, light blue, glacier and burgundy.
A smaller Dynamic Island on the new models can now display up to three Live Activities simultaneously, according to Apple.
Apple’s new Reference Image feature is designed to authenticate photos as unedited and free of AI generation, addressing growing concerns about image manipulation.
The event marked the first major product launch under CEO John Ternus, who took over from Tim Cook on September 1 after Cook moved to the role of executive chairman.
Alongside the iPhone 18 Pro lineup, Apple also introduced AirPods 5 with upgraded noise cancellation.
Notably, Apple did not unveil a foldable iPhone at the event, despite months of speculation that a folding device would debut alongside the iPhone 18 Pro series.
A person using an iPhone, Wikimedia Commons, CC0
