Swiggy has appointed Nandita Sinha, previously the chief executive of Myntra, to head its quick-commerce business Instamart.
She takes over from Amitesh Jha effective August 3, 2026, after Jha resigned from Swiggy to pursue opportunities outside the company.
The leadership shift comes as Instamart competes closely with Blinkit and Zepto amid rapid growth across India’s quick-commerce sector.
Sinha’s tenure at Myntra saw her scale the fashion e-commerce platform through a period of sustained growth, before she stepped down earlier this year.
Swiggy said the appointment is meant to bring experienced leadership to Instamart as it enters its next phase of expansion.
The company has not announced any additional leadership changes alongside the appointment.
Quick commerce has emerged as one of the fastest-growing segments of India’s retail sector in recent years, with platforms competing on delivery speed, product assortment and dark-store coverage across major cities.
Sinha’s exit from Myntra came in April 2026, when the Flipkart Group named Sharon Pais as the fashion platform’s new chief executive.
Instamart competes directly with Blinkit, owned by Eternal (formerly Zomato), and Zepto in India’s fast-growing quick-commerce sector, where companies have been racing to expand dark-store networks and cut delivery times.
Sinha’s more than two-decade career has spanned consumer goods and e-commerce, with earlier roles at Hindustan Unilever, Britannia Industries and Flipkart before she moved into leadership positions at Myntra.
During her tenure at Myntra, Sinha oversaw the platform through a period of sustained growth and market share gains, including after it reported EBITDA profitability in 2024.
Instamart has been investing heavily in expanding its dark-store network and improving delivery speeds as quick commerce becomes an increasingly important growth driver for Swiggy’s overall business.
Jha had led Instamart through a period of rapid expansion before his resignation, as the vertical scaled to compete with better-funded rivals in the sector.
Photo by SerChevalerie, Wikimedia Commons, CC0
